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Chevy Silverado Pitchmen = Gay? 

That’s the somewhat far-fetched (IMO) interpretation from Forbes writer Joann Muller, who claims the characters in this new Chevy Silverado campaign are just “a couple of beefy gay guys poking fun at truck enthusiasts.” Really?

David Puddy aka Patrick Warburton and Hot Tub Time Machine/The Office‘s Craig Robinson play Duramax Diesel and Alison Transmission, respectively, and judging by the 3 1/2-minute web-based clip above, we’re not sure how Muller came up with this conclusion save for perhaps the final 10 seconds. Sure, it’s not the usual Denis Leary-voiced, testosterone fueled truck ads we’re used to seeing while chugging beer and downing chips during a football game, but we’re missing the innuendo and/or any real obvious allusions to sexual orientation within this clip–which is not all that funny to begin with.

Still, it’s an fascinating play for Campbell-Ewald, which is perhaps celebrating its swan lyric with the Chevrolet brand by going against type and reeling in notable names to attain and perhaps prod the tough guy demo (where we’re sure there’s a little

Introduction

Chevrolet,  colloquially referred to as Chevy, is a division of General Motors (GM) est. 1911.  With the maxim “a car for every purse and purpose” they overtook Ford as the best-selling car in the Combined States by 1929. The brand has been active in Marketing the Rainbow, from gay vague and homophobia, to groundbreaking ads during the Olympics.

Gay vague

“Gay vague” is often used in commercials, ‘for a laugh’. Chevrolet did so in 1997. It’s a story of dogs, recognizable as male and female. It turns out to be a bit awkward. AdRespect says: “The ad could have played the identical joke out with any change — the wagon and Afghan were gone, another female dog or person is now watching, etc. — and instead chooses a male puppy (or is it a “Bulldog dyke”?) for a homophobic laugh.”

Homophobic

In 2003, Chevrolet wanted to make joy of (non-)masculine behavior with an homophobic ad. A red Chevy truck packed with five young men roars down the countryside as Shania Twain’s “Man, I Feel Like a Woman” plays. The center bloke in the back seat starts singing along, serenading his f

Last summer, I was shocked beyond shocked when our beloved editor, Richard Study, asked me if I wanted to attend a BLTG (sandwich?) event hosted by Chevrolet in Seattle and Vancouver.  I’ve never been a girl who could say ‘no’ to a male, so of course I cleared my busy calendar (brunch, shopping, tea dances, standing in line for Lady Gaga tickets) to attend.

The kicker was that I could take an “influencer”, as Chevy put it.  I immediately called the (current) adoration of my animation Steve and invited him to participate me.  Soon, we were in the Capitol Hill area of Seattle, the gay district that is also acknowledged as the Swish Alps.  Before prolonged, we were dining at Dick’s, sipping Seattle’s Best lattes and driving 2014 Chevys with big-time Hollywood producers who were far more stylish than us Midwest Bears, though we did blend-in nicely with all the guys, all the gays, and even a sapphic couple with child.

I’ve written elsewhere about the fabulous rides we had in both the Chevy Spark and Chevy Volt. What wonderful little cars! These two are such a big improvement over what electric cars were when first introduced! The Chevy people — Michelle, Kevin, Shad and Rob — knew that the best w

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